Movember, now a global entity (created/founded in Melbourne 2003) were seeking to return to grass roots Melbourne for their 2010 campaign. It was decided a giant (15 meter) sculpture of a Moustache would be hidden in one of Melbournes CBD laneways.

Alleycat Creative assisted in profiling Melbourne’s laneways, finding the right position, gaining all permits and permissions then project managing the installation of the giant sculpture for the month of Movember.