Tennis Aust 2014 Hoarding

Alleycat Creative was engaged to work with Tennis Australia to provide a hand drawn artistic solution upon the 100+ meter hoarding located on Olympic Boulevarde, Melbourne in the lead up to the 2014 Australian Open.
Working closely with the marketing team and chosen artist a design was created that compliments, aligns and builds on the Tennis Australia corporate campaign collateral.
The instalment took place in December 2013 over the period of a week.