Alleycat Creative was engaged to assist Movember in researching and securing large scale historic building facades in Melbourne, Sydney and Brisbane upon which an outdoor poster exhibition could be created.
The consultancy involved Alleycat Creative scouting within each city to put forward a selection of potential sites that met the brief.
Out of a short list of preferences Alleycat Creative then investigated/attained permits and approvals required for the install of the large scale paste up exhibition.
The exhibition was installed in October 2014.